Marketing

Amazon is building out its influencer program and recruiting YouTube and Instagram stars to livestream

Amazon has increased its influencer program over the past months to build a community of social-media creators. The e-commerce giant actively recruits influencers to join...

How much money Instagram influencers earn

Instagram and influencers go hand in hand. Influencers have made Facebook their primary platform for launching careers. Instagram influencers don't have to have millions of...

YouTube Shorts have led to big subscriber growth for some creators, but are hard to directly make money from

Nigel Braun has been creating YouTube videos since 2014. His subscriber growth was even more impressive when he began experimenting with Shorts. Braun revealed to...

Digital advertising firm Magnite is laying off 6% of employees following its $1 billion SpotX acquisition

Magnite, an Adtech company, is cutting 60 jobs, which amounts to approximately 6% of its total headcount. This comes two months after it acquired...

US TV advertisers will spend close to $20 billion in this year’s upfronts

According to our most recent estimates, the US upfront advertising spending will rebound to pre-pandemic levels for the TV season 2021-2022, if not to...

Amazon and Walmart dominate apparel sales, but are after more fashion clout

Regardless of what Amazon and Walmart promote during Prime Day, attire will be on customers' brains this week as buyers plan to rejoin with...

A PR tech firm that calls itself ‘Bumble for journalists’ raised $3 million to help public-relations pros pitch journalists

The PR tech Company Qwoted Has Increased $3 million in seed Financing to Catch market Share from giants such as Meltwater and Cision, the...

Instacart wants to build a billion-dollar ad business — advertisers break down what it needs to do to snag their budgets from rivals like...

Instacart faces tough Contest from Amazon and Merchants Such as Walmart, Get a larger piece of the budgets. When advertisers purchase campaigns from retailers that they...

Burger King’s chicken sandwich marks a shift in chain’s menu strategy away from promotions

After Burger King Started That Ch'King nationally before in June, it was not only releasing a brand new chicken sandwich. It was marking a change...

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