3 Reasons Influencer Marketing Is Still A Thing

Influencer of a brand generating videos for the target demographic

Take a look at you.
Fewer individuals are picking up the daily newspaper or watching lengthy television advertising.
Nonetheless, they do have a similar characteristic.
No matter their demography, people are reading social media on their mobile devices.

70% of Americans, according to Pew Research, check Facebook every day.
Many daily uses of Snapchat, Instagram, and TikTok are second nature for youth.
This is how people communicate, gain awareness, read the news, and shop.

Because of this, it’s not surprising that businesses are spending more of their marketing money on social media.

3 Reasons Influencer Marketing Is Still A Thing
3 Reasons Influencer Marketing Is Still A Thing

And within this advertising expenditure, influencer marketing has been on the rise.
Here are three justifications:

1. Customers recognize influencers.

Since they can empathize, millions of viewers watch influencers pour their morning coffee or chase after messy children.
Consumers may like viewing Pinterest-worthy images, but they also appreciate a glimpse of reality.

There are clear advantages to employing celebrities to promote a product.
Not only are they well-known, but they also exude an aura of desirability.
Nevertheless, when a celebrity claims she puts lovely notes in her children’s lunchboxes every day, people do not necessarily believe her.
This assertion seems inconsistent with her jet-setting lifestyle.

When a mom influencer they have followed for years says the same thing, however, they trust her.
Moreover, they are inclined to follow her example.
Businesses may use this relatability to build brand recognition without feeling like an advertisement.

Influencers feel more approachable.
Many even respond to social media communications.
Hence, when they propose a pair of comfortable pajamas, buyers are not afraid to click on the affiliate link.

2. Influencers can generate a higher ROI.

When a Hollywood A-lister endorses your eye cream in a television or print advertisement, your sales may increase, but it’s difficult to say by how much.
Nevertheless, the increase will likely not occur immediately.Influencers, on the other hand, increase sales through direct links, which gives businesses a faster return on their investment.

As many influencers operate autonomously, businesses save money when no agency is involved.
If the influencer’s social media reach matches the claims made in their media kit, your business will receive more impressions at a lower cost.

As soon as influencers realize that they actually like your product, they may switch from being short-term brand partners to being long-term brand evangelists.
They advertise for you every time they take their morning vitamins or use that hair tool.
Fans frequently send messages requesting links and discount vouchers after a partnership has concluded.
There is another reason why longer-term partnerships are gaining popularity over single-post collaborations.

The key performance indicators for influencer marketing are easier to measure than those for billboards, TV ads, and print ads.
There is a thorough breakdown of the performance of the content with each social media post.
It is simple to determine how many individuals loved, commented on, shared, and saved the content.
You may also view the number of times a link has been clicked.

3. Influencers Establish More Real Relationships With Different Audiences

Because influencers have distinct follower demographics, marketers may use them to target certain client categories.
Because the links posted by their favorite influencers appear genuine, consumers click on them.
Although advertising companies have access to a variety of models, they are simply partnered with other actors on a film shoot.

When a person of a certain race promotes your product, on the other hand, relationships with their family members are real.
Customers’ children, spouses, and dogs have appeared in their Instagram stories.
Because they are a genuine family, their committed fans will watch their shopping livestream or test their advised spice combination.

Also, influencers might be more creative.
They provide original, heartfelt content on a consistent basis.
Their admirers can tell that the performance is not excessively scripted.
Moreover, influencers might have a quicker turnaround.
Without a government agency, there is less red tape.
Your marketing team provides a creative brief to the influencer, and they can answer immediately.

Select Your Influencer With Caution

With so many advantages, influencer marketing will not disappear anytime soon.
Nonetheless, there are a few cautionary remarks.
Ensure that the influencer you select is consistent with your brand’s ideals.
Someone may be incredibly famous, but if they are politically insensitive or prone to controversy, they might hurt your brand.

Do not be unduly dazzled by an influencer’s sheer number of followers.
The ideal influencer should have a niche-specific fan base.
Some micro-influencers can offer superior outcomes due to their highly engaged followings.
Establish a partnership with them based on their organic reach.
Instead of relying on a single viral post, inquire about data and insights from the past three months.

It is very worthwhile to devote effort to locating the ideal influencer.
They can perform miracles for your brand for less money and with more natural flair.

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Krishna Chaitanya
Krishna is a digital media strategist with experience in the media and publishing industries, He is also the lead marketing strategist for Hustle Chronicle. He is currently employed at Intentify Media & resides in India.

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