How can a person without much experience or connections acquire a following?
Even if you are just starting out, here are seven techniques to develop authoritative content.
Making unique content is one of the hardest things for bloggers and content marketers to do.
Many people think that in order to compete, you have to be an expert with years of experience.
Content marketing is already hard, but it’s even harder because you can’t just make great content once and be done with it.You must be able to do it on a consistent basis.
Nevertheless, many influential individuals began their careers without experience or contacts.
By constantly producing authoritative information, they gained a following and eventually acquired influence.
So how did they accomplish this?
These are seven ways that even beginners can write authoritative and compelling content.
1. Case Studies/EExhibit Your Work
A case study is one of the most authoritative sorts of material.
One of the most effective methods to demonstrate your expertise is by implementing a strategy and achieving a measurable outcome supported by data.
The fundamental formula for articles of this type is:
• Take action.
• Obtain a result.
• Publish your findings in an article.
Some achievements take over a year to attain, while others may be accomplished considerably more quickly.
For example, one of my Pinterest profiles received 1.7 million views two years after I began using the platform.
A few results I achieved significantly more quickly were:
• Acquired hundreds of subscribers by writing on LinkedIn when the site first opened up to non-influencers.
• Using email outreach to promote my first blog post, I tripled my website’s traffic.
• Produced an expert roundup that received tens of thousands of social shares while I was unknown.
Even if you are using tactics that have been used by others, taking action and sharing your findings is one of the most effective ways to produce authoritative content.
You will acquire knowledge that no one else has written about, and you will likely develop your own methods.
2. Analysis
One other method for producing authoritative material is to conduct a thorough investigation of a topic of interest.
Before attempting to implement something, studying is typically the first step if you have a strong interest in it.
When I began blogging on LinkedIn, I examined the platform and acquired data from Pulse users who were performing successfully.
The findings were published on my blog, and the story was shared over 5,000 times.
Research and analysis are steps you take before launching a new project, so you may use this effort further by documenting your findings and sharing them with others.
3. Report on recent developments and trends.
Blogging gurus frequently emphasise the need to provide evergreen material, but blogging about popular subjects or breaking news is a fantastic way to keep your readers interested.
In reality, some journals focus mostly on what is current and fashionable rather than on evergreen material.
Even though news and trends are not normally the focus of your content strategy, you may nevertheless harness them to increase your efficacy.
For example, in 2015, Google made changes to Google Keyword Planner and Google Analytics that limited keyword data, sparking debate in the search industry.
At that time, I published a blog article with over 50 alternatives to Google’s keyword research tools that became popular and was shared over 1,000 times.
I recently attempted to publish a similar post, but it did not do as well, in part because the hype surrounding the topic has subsided.
Creating engaging content by piggybacking on what is popular is an effective strategy.
4. Irrational or Controversial Ideas
Taking a perspective that contradicts prevalent views and supporting it with logical arguments, evidence, and examples is yet another technique to generate content that stands out.
For instance, many individuals continue to assume that duplicating material is detrimental to SEO.
Thus, many individuals refrain from syndicating their material to other websites.
I authored a lengthy guest article on the Ahrefs blog that provided examples of prominent influencers expanding their reach through syndication.
To add credibility to the message, I added screenshots demonstrating that their search engine traffic grew despite syndicating their articles to many websites.
My first guest article for Search Engine Journal, entitled “Debunking the Myth of Long-Form Content: A Data-Driven Argument for Brief Content,” followed a similar strategy.
Many people think that long-form material always trumps short-form information; however, I have offered examples and rationale to demonstrate that short-form content may be superior in many instances.
When it was first released, the Atkins diet was one of the most contentious weight-loss diets.
The Atkins diet consisted mostly of consuming meals high in saturated fat and protein.
Some specialists doubted the plan’s viability due to the large quantity of saturated fat in the diet, but further study has shown that saturated fat is not hazardous to humans.
5. Amuse and Intrigue
Entertaining or intriguing individuals is a second method of attracting their attention.
Especially in “how-to” or problem-solving areas such as digital marketing, entertainment is sometimes overlooked.
Entertainment is beneficial even in non-entertainment areas due to the fact that people inherently appreciate being amused.
Humans are naturally driven to seek out enjoyable and interesting experiences; it’s how our brains are wired.
Neville Medhora has done an excellent job of delighting his readers with his copywriting blog.
In this piece, he discusses how facial expression may influence people’s opinions of you and how smiling can boost people’s trust in you as a professional service provider.
Storytelling is another method for using amusement to greatly enhance engagement.
Alex Turnbull published a blog post on the Buffer website in which he conducted a split test on a blog piece.
One version of the article began with a tale, whereas the other did not.
Even though it was longer, the piece containing the tale was viewed around 300 percent more often.
