Thursday, Paramount announced that its direct-to-consumer streaming brands had gained more than 10 million customers, while Disney+ had lost more than 2 million and ESPN+ and Hulu had made slow but steady gains. These are the subscriber numbers for the main streaming services as of December 31, 2022.
The number of subscribers to Paramount’s direct-to-consumer streaming brands increased.
230.75 million subscribers, an increase of 7.66 million from September.
161.8 million members, a decrease of 2.4 million from September.
There are almost 77 million members for Paramount (including Paramount+, Pluto TV, Showtime, Noggin, and BET+), an increase of 10.8 million since September.
56 million, an increase of 9.9 million from September.
Hulu has 48 million customers, 800,000 more than in September.
ESPN+ has 24,9 million subscribers, up 600,000 from September.
more than 20 million members, compared to more than 15 million in September.
Things to Keep an Eye On With Warner Bros.Discovery hasn’t said how many people are currently signed up for HBO Max and Discovery+.
What We Don’t Know
AppleTV+ and Amazon Prime Video do not disclose their subscription counts to the public.
According to Nielsen, streaming accounted for this percentage of overall TV consumption in January.
8.6% of streaming use was ascribed to YouTube and YouTube TV, 3.5% to Hulu, 2.9% to Amazon Video, 1.7% to Disney+, 1.3% to HBO Max, 1% to Peacock, and 0.6% to Pluto TV.
The remaining 10.9% consisted of additional streaming services.
Netflix might see a rise in subscribers this year as it implements procedures to restrict account sharing outside of homes.
On Wednesday, the business announced campaigns in Canada, New Zealand, Portugal, and Spain to fight the problem, claiming that 100 million homes share passwords.
After the first quarter of this year, the United States will employ similar techniques.
Discovery+ and HBO Max will also undergo major modifications.
Warner Bros. Discovery said last year that the two streaming channels would be merged into a single, unified service coming later this year.
The Wall Street Journal reported on Wednesday that Discovery+ will remain a standalone service, and the new service will include both HBO programming and the majority, but not all, of Discovery+’s material.
According to reports, executives have altered course in an effort to retain the app’s roughly 20 million customers, who may be unwilling to pay a higher charge for the new platform.