In the face of unpredictability, many corporate executives seek to maximise their financial influence.
Some are substantially reducing employment, while others are gradually reducing marketing expenditures.
Also, you may be in the process of reallocating corporate funds.
But you shouldn’t cut back on anything that stimulates innovation.
This comprises committees for brainstorming, research and development, and other activities.
Simply put, innovation is what keeps the lights on.
It is the spark for both short- and long-term success and progress.
Without innovation, agility is impossible.
This raises the possibility of slipping behind the competition.McKinsey & Company research shows that during the last recession, creative companies did better than the normal market by more than 30% and grew quickly over the next three to five years.
This does not imply that you must invest all of your funds in innovation, though.
You may invest in the expansion of your business without affecting spending on other operational operations.
This is how:
Accept jugular vein innovation.
It is a common misperception that innovation must be costly to be effective.
Dr. Simone Ahuja, a best-selling author, keynote speaker, and innovation consultant for Fortune 500 companies, recommends jugaad innovation, or inexpensive invention, as a countermeasure.
This innovation strategy supports quality solutions despite unfavourable conditions or a lack of resources.
Dr. Ahuja notes that jugaad innovation “is frequently driven by purpose-driven intrapreneurs, or entrepreneurs within the firm, who understand how to prioritise action, handle uncertainty, and remain close to the correct challenges to address.”
She continues by stating that frugal innovation decreases risk by utilising employee creativity without taking shortcuts.
In reality, “frugal innovation” is founded on empathy, solving the appropriate problem, and avoiding extraneous bells and whistles by concentrating on the fundamental need.
If your business survived the recent epidemic, consider the advances that COVID-19 prompted.
This might help you identify instances of jughand that you may have overlooked.
Once identified, you may determine how to replicate the strategy that helped you overcome adversity.
Motivate your staff to do more with fewer resources.
History classes may be inspiring.
In the end, innovation is about creating something new, so what better way to assess what could work than by examining the past?
Peter Burke, a retired professor of cultural history at Cambridge University, believes that upon closer inspection, innovation is frequently an adaptation of a previous concept, technique, or structure.
“It may be a free or imaginative adaptation, but it is still an adaptation.”
Consider the printing press
Being a native of the Rhineland, Gutenberg was intimately familiar with the wine press, which he modified for book printing.
So, use Zoom meetings, webinars, and other means to educate your staff about past inventions that emerged from economic downturns.
You might discuss the increase in patents during the 1930s Great Depression.
During the Great Depression, huge corporations were compelled to investigate new prospects.
They were in a more creative position than individual entrepreneurs because they were not as financially limited.
As a result, we now have things such as the famous board game Monopoly and the mass-produced car radio.
The more you educate your staff about past innovation triumphs, the more likely they are to reevaluate their role in the process.
Moreover, if you can rely on group problem-solving, your limited resources will go further.
Let workers try their own ideas.
Autonomy is an excellent present that you can give your staff immediately.
It doesn’t cost a thing, yet it may yield enormous returns on investment.
But giving your gift might be difficult if you are unable to let go.
Holger Reisinger, senior vice president of big enterprise solutions at Jabra, and Dane Fetterer, staff researcher and writer at Jabra, investigated the link between hybrid work and autonomy, for instance.
They discovered that the only way to provide employees with genuine freedom is to eliminate all mandates that may impede worker empowerment.
In conclusion, “autonomy is an crucial component of motivation and a fundamental motivator of presentation and well-being,” the authors wrote.
The good news is that experimenting does not require providing staff with a large number of new tools.
As long as they know how to formulate a testable and measurable hypothesis, they may engage in innovative thinking on the job.
However, ensure that everyone understands how to think like a scientist.You don’t want employees to create expensive goods or implement ideas without conducting micro sprints to assess their efficacy along the way.
Innovation is the most effective method for future-proofing a company against catastrophes.
It is not the right moment to put innovation on hold.
If you want to survive and prosper after the recession, you must start being inventive immediately.