4 Changes That Can Help E-Commerce Rebound In 2023

Did you make a change in your shopping habits in 2022? Do you find your-self going back to the store? Shopping in local stores on weekends? If so, you’re not all on your own. People who predicted the death of retail stores in person were shocked in 2022 when we began recovering from the epidemic. Not just that, our belief in the nation that “e-commerce will become everything” just didn’t come as predicted.

4 Changes That Can Help E-Commerce Rebound In 2023

In reality, it was reported that the World Economic Forum noted that sales of e-commerce had declined at the beginning of the sector’s history. Even though the decrease was -2.5 percent, it’s important to note that only a few companies in the industry were ready for this scenario. Most retailers made the wrong decision, and they’re now faced with an overstock of their inventory. Certain brands, such as Walmart, were so confident that they increased inventory by 32 percent in 2022 compared to 2021. What’s happening now? Deep discounts and sales that are sales that are early Prime Day sales and more have been flooding the market during Q4 as businesses try to come back from the crisis.

What can be done to alter this trend in 2023? One option is closing the gap between real life and shopping online to make them work together for their most significant potential. Here are four ways leaders can help achieve this goal and bring new life to the market.

1. Create videos for listing pages that aim to reduce returns.

2022 was also an all-time high for returns from e-commerce. The reason? is the standards for customers have improved as everyone can go home again! Also, there is a growing number of third-party sellers selling less-than-stellar items to multiple third-party platform sellers. Imagine all the cheap Chinese products that you see on Amazon. In addition, the everyday use of photo editing applications makes your iPhone photos more acceptable. However, they need to reflect the actual product accurately. For instance, a rug the buyer thought was blue due to an unprofessional cell phone image shows up on their doorstep, but then it turns out green. This misperception creates the possibility of products being returned.

This is why the industry must provide consumers with an accurate representation of their goods. I anticipate the introduction of more videos that are home-shopping-like in 2023. Videos that show real unboxings, tutorials, and even complete demos on the product’s pages can assist customers in making better decisions and make them return less frequently.

2. Mix higher and low-visual presentations of your products.

While product display and home pages are often crucial for most brand-centric content, it is now the right time to get real. Sure, every company wants to place just enough images and video content in their stores to generate sales; however, today’s shoppers expect complete transparency. This means more than just inspiring them but providing them with an easy method to learn about customers’ experiences.

This requires taking additional steps like asking customers to send images of the product in their homes or creating a behind-the-scenes video demonstrating how to use the product. When we are still looking for something on the market, we must fill in many gaps. Filling in those gaps is crucial in ensuring that the buyer receives in line with expectations at the buying time.

3. There are fewer influencers, and you will have more customers.

In light of the transparency trend, The idea of being compensated for endorsing a brand only works for consumers. The FTC is looking into new regulations to clarify what constitutes organic content, but instead, an ad paid for by an advertiser bought from an influencer. This isn’t all: The SEC punished Kim Kardashian with $1.26 million for not disclosing she was compensated $250,000 for the post she wrote promoting a crypto product.

Why government involvement? This is the same reason we can only sometimes trust cosmetic counter employees. If someone is paid to endorse the product, can you believe them? Companies wishing to be noticed in the world of e-commerce in 2018 can benefit from soliciting real-life customer reviews. Genuine word-of-mouth reviews are the reason you can go to a brick-and-mortar store, and this is the fastest way to recreate that kind of energy.

4. Beyond the basics: Enhance the brand experience by delivering content in boxes.

The shipping of products is a crucial process for any e-commerce company. What is the most recent time that brands rethought their inside-the-box contents? Consider postcards, photos, stickers, sheets, and other items included in the box, along with the things the buyer bought.

What is the reason? Because video unboxing is getting more commonplace! Amazon and Shopify have recently introduced video features and ads products, allowing customers to “see” inside the packaging. Customers are curious to see the contents of packages, so providing additional items will not only delight the buyer but be noticed and appreciated by viewers who open boxes, thereby bringing more clients to your brand.

One trend I’m anticipating is the addition of a thoughtful thank-you note from the CEO or founder of the business. When clients purchase something on the internet, they are spending their hard-earned money and helping to make your business more successful. This is worthy of a “thank you.”

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Krishna Chaitanya
Krishna is a digital media strategist with experience in the media and publishing industries, He is also the lead marketing strategist for Hustle Chronicle. He is currently employed at Intentify Media & resides in India.

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