We all have the experience of using Google to find answers to simple questions like “How many ounces of weight are contained in one pound?” or “Can I use bacon grease to make an oil?” However, Google has also led us to information and even news that are now essential to our lives and business. Maybe you have used Google to locate this article.
With all the questions one can ask Google, It’s not a surprise that Google ads are an essential asset for businesses of any size. Hubspot says, “Google is the most popular search engine, generating more than 5 billion daily queries. Additionally, the Google Ads platform has been active for over two decades, which means it has some authority in the field of paid advertisements. According to Google, the company, advertisers earn an average of $8 per $1 spent on Google Ads.”
Utilizing the power of Google Ads will cause your business to stand out against your competition. Here are little suggestions to help you get started.
Improve Your Website
Google has a complicated algorithm that requires advertisers to consider more than just the inventiveness of their service or product. As per Google, “Ad Rank is calculated every time an ad is allowed to be shown and participates in auctions, which means that your ad’s position may change depending on the competitors, the context of the person’s search, and the level of quality at the time.”
The VP of Strategic Partners at SEO Werkz, Chris Siebeneck, said, “[In 2021, website usability was a significant element of Google’s search engine. Users should be able to access your site easily and do what they wish to do or what you want them to do. Google was aware of this and is looking at ways to evaluate it and make it a part of their algorithm. If your website is difficult to direct, Google will not let people visit to cause them to be disappointed.”
There are huge ways to improve the performance of your website to make your website more accessible to mobile users. Based on Statistica, “In the fourth quarter of 2021, smartphones made up for 71 percent of all retail website visitors in the United States and generated 58 percent of online orders.” However, desktop users produced 27 percent of the website visits to retail websites.
Utilize Crucial Keywords
Strategic SEO requires you to know the keywords your market’s users use when they search. Once you’ve identified these terms, they can be used in your content to draw more targeted traffic to your website.
“SEO keyword analysis is a good technique used by companies as well as SEO experts from all over the globe to determine the topics their customers are attracted to,” said Jae Bae, the chief of growth and founder of Hedley Digital. “Companies employ this method to determine which phrases or words are popular among their targeted audiences so that they are better positioned on search engines, thereby increasing the visibility of their website to potential customers.”
Established with Chris Fawcett, Third Marble Marketing has collaborated with clients to develop efficient Google Ads strategies for highly-targeted search terms.
“One client who exemplifies the use of highly-targeted terms is a rabbi specializing in officiating gay weddings,” said Fawcett. “Clients like her provide customers with a special service, which means those seeking these services need to look up concrete terms for them on Google.”
Google Search Console (GSC) is a fantastic location to begin your keyword search. GSC offers free information on keywords that drive the highest traffic to different websites and other SEO-related metrics. This data will help when you create the “seed keywords” list and incorporate those keywords into your web content.
Create Content Valuable
Utilizing keywords that are similar to your target audience is crucial. However, remember that your clients consume vast amounts of information daily and want to read new and relevant information.
A study found that 77 % of users utilize Google to search at most three times per day, and they will be exposed to around 10,000 advertisements on average. If you want to ensure your Google Ads stand a chance against the other 9,999 ads, they should have an essential value only you can provide.
Jessica Wong is the CEO and founder of Valux Digital, a full-service public relations, and marketing firm. She has more than twenty yrs of experience. She reminds executives and creators of content that their work is intended to add value, not just fill spaces.
“Meaningful information is the thing that creates engagement and helps to capture the “hand-raisers,” Wong said. Wong. “If your business process can establish a reputation of creating unique, high-quality content, you’ll be in a great position to build a loyal following. It’s been my experience that I’ve discovered that blog posts must contain at least 300 words to be ranked well on search engines. HubSpot suggests that the ideal size for an SEO post is 2100 to two hundred words.”
Being aware of the number of phrases your intended audience isn’t easy, but it could pay huge dividends.