Video marketing can be an influential tool to build customer relationships, increase brand awareness and sell more. Video can grow your email list, create social proof, and many other purposes. These are some video-related statistics that you might want to consider:
* 55% of Adults in the U.S., aged 18-34, watch online videos daily.
* 80% of small business owners believe that YouTube helped them to grow their customer base.
* 54% of consumers would like to see more videos of brands they love
Video marketing is here to stay. Keep reading to sort out how to increase the ROI of your content. Here are four ways I can help you get started.
Content that is relevant to your audience.
Your content must reecho with your target audience to increase video conversions. No matter how many videos are uploaded, if your subscribers don’t care about the content, they will lose a lot of traffic & sales.
To develop content that addresses the needs of your subscribers, I recommend creating customer personas. Feedback forms can help you learn more about your viewers.
Email, social media, and your website are great ways to reach your audience and find out what type of content they need to see. You’ll find more people engaging with your content and shopping at your online store if you create more relevant videos.
Optimizing your videos for searchability is another way to get better results. You won’t see noticeable results if users cannot find your content naturally.
Several quick ways to increase your chances of appearing on YouTube for keywords you choose or via Google search.
Choose long-tail keywords first and then use them strategically throughout the video. It’s important to say it several times and ensure it is included in your description and title.
Also, you will need to transcribe your videos manually. Captions are crucial to make your platform accessible and welcoming for the hearing impaired. Google and YouTube can accurately rank your video if the transcript contains keywords you have chosen for your videos.
Include videos in your sitemap if you plan to add them to your website. Google uses your sitemap for ranking and determining the intent of your content. Video content with relevant copy can increase traffic to your website, which will help you boost your ROI.
Make a clear call for action.
Every video you make should have a purpose. You want visitors to take some action after viewing your video. You might ask your audience to sign up for your email list. You could also upload a product demo video and include a coupon code near the end.
Regardless of your marketing goals, your viewers must understand them in the end. You can clarify your message by using a compelling call to action to get people to take the following steps.
Ensure you explain the benefits to users before asking them to do anything. If you want people to sign up for your email list, explain how it will help them and their lives. If you’re going to hike your conversions, you must sell the idea behind your call to action.
Unlock the power of user-generated material
Let’s finally talk about user-generated material. UGC refers to any content a customer creates to interact with your brand. Although the benefits of this type of content may vary between industries, they are generally the same.
UGC is a great way to create social proof for your company. Social proof is a concept in marketing that states that people trust companies more if they trust others.
UGC is video content that has not been created in-house. However, it still counts as a factor in terms ROI. Video reviews can provide social proof for visitors who may not have heard of your brand before. Research shows that 70% of online shoppers read at least six reviews before purchasing a product. Your brand will be more popular with customers who leave positive reviews on your website or social media.
Video is an excellent way to hike sales and grow your audience. It takes time to unlock the full potential of your campaigns. but These tips can help you add value to your video marketing strategy.