Balenciaga track shoes are made from recycled polyester, polyamide, and polyurethane
The fashion industry strives to be more responsible for the future of the planet and its consumers by rejecting fast fashion and choosing quality over quantity. Many brands talk about sustainability, but few make significant improvements. For international fashion showcases such as Oslo, Runway sustainability is the main focus. Elin Carlsen, a CEO, says that as a national platform for display, “we have a commitment and a responsibility to shape new mindsets in an industry that is more sustainable.”
Sustainable fashion brands use materials from natural and recycled fabrics. They require less chemical treatment, less energy, and less water. Biodegradable fabrics include linen, hemp, organic cotton, and Tencel (made of wood). Sustainability is not just about the materials. It is about shifting how we think and practice design, production, communication, and wearing fashion. These innovative fashion brands embrace sustainability through actions, not words.
Reusing materials (think ocean plastic) continues to be a popular trend and good news for the environment. According to a UK not-for-profit organization, WRAP (Waste and Resources Action Plan), clothing has the fourth-highest environmental impact (after transport, housing, and food). Each year, more than 300,000 tonnes worth of clothing end up in UK landfills.
The Vitamin FF is Fitflop’s new, super-light sneaker. It’s bio-mechanically designed for walking and exercise.
The Balena slide, which will soon be released in Italy, is made entirely from BioCir(TM). This exclusive material allows the creation of wholly compostable and biodegradable fashion products. BioCir(TM) is a material that allows for the safe decomposition of all products, and the safe return of all materials to the earth, to ensure that they reach their intended end of life. They smell great, too, as the natural colorant is cinnamon.
Falda is a luxury eco handbag brand founded by Laura Hanning, a former UN climate negotiator. This signature bag is the first fully-foldable luxury and ethically-sourced bag. The bag’s signature is the first ethical luxury, fully-foldable, full-foldable bag.
Naru Studios is a new handbag company that creates luxurious products using renewable, recycled, and biodegradable materials. The bags were designed in Oxford and handcrafted in London by leather artisans.
LuederStudio was a brand displayed at this month’s London Fashion Week. It uses recycled ocean plastic to create a rainbow of unisex nylon jackets with plenty of pockets.
ArmedAngels is a brand of sportwear that uses 100% recycled polyamide and 58% elastane. They also make comfortable, stylish shirts from wood (Tencel).
2. Sustainable luxury jewelry
Friendly Diamonds know that precious metals like gold, diamonds, and other precious stones can be mined using enslaved persons or child labor. However, they claim to offer the same quality with laboratory-grown diamonds as natural ones at a fraction (up to 75%) and without risking human lives. The company aims to encourage a more transparent and eco-friendly jewelry business. Friendly Diamonds is a company that aims to reduce the negative impact of irresponsible mining practices in an industry with a bad reputation. They produce diamonds using renewable energy and have labs that use them. Friendly Diamonds works closely with top diamond producers from India, Belgium, and the USA to ensure they offer the best prices in the sector. The brand sources diamonds and makes jewelry at its Manhattan-based manufacturing center. Each diamond, setting, and final piece are subject to three quality inspections.
Although lab-grown diamonds are becoming more popular and considered an option when looking for a diamond engagement band, some people are skeptical. Although a lab-grown diamond may be regarded as “romantic” and of high quality, it is not always considered romantic. The idea that a natural diamond is the best has been popularized for a long time. Scientists can make diamonds that look exactly like natural diamonds. They also have the same physical and chemical attributes. The lab-grown diamonds can be just as accurate as the natural ones mined from the earth. They have the same shape, color, and clarity grades. Lab and natural diamonds look identical, with the same hardness and durability. Since 2018, the American Federal Trade Commission recognizes lab diamonds as real.
3: Secondhand or Rental
It’s encouraging to see the popularity of online rental platforms such as Rent The Runway, Hurr Collect, and MyWardrobeHQ. This is in light of the massive amount of clothes thrown away yearly. A new subscription service was launched for eco-friendly fashion lovers. The Deviants an eco-friendly fashion rental platform. You can rent three items per calendar month starting at PS39, or opt for their luxurious ten-item package starting at PS99 per month.
Although secondhand clothing isn’t a new concept, its popularity as a fashion trend is astonishing. The secondary clothing market will grow by 127% in 2026, according to the US online thrift store Thredup. This is three times the rate of the global apparel market.
Sign of the Times combines 45 years of experience in buying and selling luxury pre-owned through both Sign of the Times (London) and Timpanys (Berkshire). They’re experts in the authentication and valuations of designer goods and have been selling online worldwide since 2015. By purchasing secondhand, you can view each item’s original cost to see how much you have saved. The online store also points out that pre-owned purchases are more efficient than buying new. They keep an average of 1kg waste, 3,040 litres of water, 22kg CO2, and the equivalent of 60 baths. Roksanda’s gorgeous blue halter-neck jumpsuit with a sleeveless is available at PS230.00. It has an estimated value of around PS1390. An embroidered yellow tiger is embroidered on a pair of black Kenzo sneakers. They are now available for purchase at PS76 instead of PS180.