Native ads are ads that look different from ads. These ads are usually found at the bottom or sidebar of a news article. This modern marketing strategy is an accurate market in the blue ocean, and businesses are starting to recognize its potential.
Native ads may not be suitable for all products. Because there is no targeting function in German-speaking nations (like Austria), where we are based), the product must be ideal for a large portion of the population. Native ads are not recommended for niche products with small target audiences.
Native advertising platforms are an excellent option for anyone who wants to use native ads. They work with publishers to arrange ad space. Outbrain & Taboola are two of the major players.
Based on my experiences as a founder of a native advertising agency, I will share with you three reasons native advertising has untapped potential.
Native advertising does not disrupt the user’s content experience.
Native ads are unique because they don’t interrupt the user, which is the best feature. YouTube ads used the same strategy as TV back in the 1960s. When you watch a video, an advertisement pops up. You’re interrupted in your experience.
The opposite is true for native ads. The reader is already reading and clicks on the article that interests them. After reading the content and selecting the article they like, they will find ads that are right for them. Native ads don’t interrupt the user, also known as an in-feed native advertisement. They don’t even feel they are being served an ad.
Native ads don’t depend on constantly changing algorithms.
Many companies advertise on major social media platforms such as Facebook, YouTube, Instagram, and others. Many are becoming more dissatisfied than ever. These platforms are becoming more inconsistent and frequently changing their algorithms, causing them to lose slack. It is hard to plan campaigns ahead of time if an ad platform is inconsistent. Businesses are more likely than not to use an ad platform because it may slow down the scaling process.
Here is the significant advantage to native advertising in-feed: Native ads can be used on any advertising platform, not just Facebook and Google. Natives can be found all over the internet. There are many players and traffic sources. This makes it possible for people to reach you even if they don’t have an Instagram, Facebook, or Google account.
Native advertising also allows you to advertise when and where you want. This makes it much easier to plan ads and make the most of your ad budget.
Native advertising makes scaling easier.
Native advertising’s third advantage is its ability to scale well. Native ads cannot be used to determine if an offer is working. Native ads can produce excellent results with an existing offer that works well on other ad platforms. Native advertising in-feed can turn a user not interested in your offer into someone who wants more.
If you had more extensive campaigns, especially on Facebook, you might have noticed an increase in CPA (cost per acquisition). If you try to scale your Facebook campaign too aggressively, it is easy for a winning campaign to become a losing campaign. The CPA will go crazy, and all prices will rise. It’s also unprofitable at the moment.
To provide the best experience for users, the most popular advertising platforms like Instagram and Facebook allow only a few ads to display at once. This issue can be worsen if there is a greater demand for ad spaces. The ad space becomes more limited during busy times like Black Friday and Christmas. Scaling is sometimes tricky, even with millions of dollars in your ad budget.
It’s different from in-feed native advertising. It works by adding a zero to the daily budget. Native ads have a significant advantage: they allow you to scale quickly without large price fluctuations. The CPA will not change regardless of how much you spend, whether 1,000 euros per day or 10,000.
Native advertising is fundamentally different than regular ad platforms. The following are few unique benefits:
* This is a non-disruptive method of advertising. In-feed native advertising depends on the user.
* Native is a viable alternative to Facebook, Google, and other ad platforms.
* Scaling is much easier
Native ads may be the best option if native advertising is what you need to drive sales and leads for your e-commerce site.