TikTok allows businesses to manage accounts using third-party tools like Sprinklr and Hootsuite.
TikTok now allows businesses to manage their accounts through third-party social media tools.
Initial integrations include Brandwatch, Dash Hudson, Emplifi, Hootsuite and Khoros, Later, Sprinklr, and Sprout Social.
This is an extension of TikTok’s Marketing Partner Program, launched in September 2020. The latest initiative aims to make it easier for marketers to connect with users on TikTok.
The integration allows marketers to manage content via third-party apps
Integration with third-party software makes it easier for businesses to integrate TikTok marketing into their workflow.
TikTok aims to help brands succeed on the platform by adding content management, scheduling, and publishing capabilities to existing tools.
In addition to publishing and scheduling content, businesses will be able to monitor the conversations in the comments section of their videos using third-party tools.
This will allow you to interact with more people and track metrics in real-time.
Melissa Yang, Tiktok’s Head of Ecosystem Partnerships, says in a press statement:
TikTok is always searching for ways to make it more accessible for brands to create great content that resonates within their communities. We are thrilled to welcome our Content Marketing partners to the TikTok Partner Program and cooperate with some of the great partners in the industry. These partners will give marketers simple and practical tools to publish content regularly, get valuable performance insights, and engage meaningfully with their communities.
This partnership will allow marketers to improve their content and increase engagement by better understanding their audiences.
Brands can monitor cross-platform performance.
This integration will enable digital marketers to manage all of their social media accounts through one platform. It will also provide insight into which type of content is most successful on each social media channel.
Brands will be able to develop more engaging social media strategies by analyzing key performance indicators. This will not only help TikTok but all social media platforms.