Film And TV Industry Eyes Opportunity In The Gaming Sector

Since the beginning of time, the film and television industry and gaming have enjoyed a healthy relationship. Studios, networks, and platforms have adopted the main gaming IP (IP) to make content. This relationship may be evolving.

Netflix’s NFLX and -6.4% growth strategy has been heavily intertwined with gaming in the last 12 months via key transactions, movements, and other activities.

Netflix’s goal is to be a fully-reliant platform for gaming and content. Multiple revenue streams are created for a program’s universe beyond its content IP.

On March 24, 2022, the OTT platform purchased Boss Fight Games (a private game developer firm). After having worked with Next Games to develop Stranger Things: Puzzle Tales, it offered to buy Next Games for EUR63.1million ($68.8million).

Gaming is a great way to keep an audience interested in the world around the content. The ability to extend the lifecycle of a show can help increase subscriber retention and grow into new audiences.

Netflix has the rights to much original content and design firms. IP can easily be translated to the mobile screen because of this. This could be a high-return venture, but it will keep some viewers connected to programming more often.

With new technology and potentials constantly emerging, the gaming industry is on the brink of massive growth. Gamelancer is the largest gen-z gaming network and is currently publicly traded. It has plans for further success on the market.

The company has over 27 million followers and more than 1 billion monthly video views on TikTok and Instagram. They have a large following across all platforms by using their @gaming handle.

Razvan Romanescu is the co-founder and CEO of Gamelancer Inc. He said that the future of the sector was gaming and NFTs. “We are at the forefront of a significant shift in the way gaming and the rest of the world intersect at a large scale. Gamelancer will be the leading Gen-Z gaming conglomerate in cloud gaming and audio connectivity.

“We want to bring real value to the gaming community through content and technology, blockchain, and hardware.”

Romanescu was not surprised by the high interest in the sector. He pointed out the advent of deeper connectivity, further technology growth, and a greater understanding of the increase in investment.

“I believe many more companies are now opening their eyes to the potential around gaming and what could be achieved,” he said.

Netflix’s move is not surprising. It gives them more opportunities to scale up and helps in keeping their subscribers happy. It has successfully created a sustainable gaming community with innovative ideas and informative content. We have a lot of plans to expand the market and adapt to it in the future.

Gaming has been around for a while, but it has always been challenging to break into because everyone is looking for products like GTA V, which made $6 billion with only $265 million.

Both Meta and Disney have done content from games with mixed results. Disney also had strong IP. It will be interesting to see how Netflix succeeds in its gaming venture.

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Samatha Vale
Samatha a senior writer for HC's entertainment team. She is an entreprenuer, mother and an excellent writer. She's also an avid reader, music enthusiast and all around inquisitive person - which is just a nice way of saying she's nosy.

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