How Web3 Will Change Content Monetization Tools

Alphabet earns around 80 percent of its revenues through ads we see on the internet. Facebook has generated about 98 percent of its revenue from advertisements last year. The tech giants represented 64 percent of the total U.S. digital ad spending in 2021. I believe the best part is that this monopoly model is likely to change. The discussions of”the “new web” have begun.

Web3 could be a platform that can facilitate the development of new products, tools, and monetization methods in the technology market. But how will consumers have the ability to take back control over their data? What happens to ads and monetization, and won’t it just be repackaging the exact issue in a new package? As the chief executive officer of a platform that uses AI or machine learning I’m fascinated by the answers to these questions, and how they’ll affect companies.

What is what’s the distinction between Web2 as well as Web3?

Web3 isn’t only a replacement for Web2. In the central CMS of Web2, the content created by users typically belongs to the platform on which the content is posted. However, distributed content and AI integration and the metaverse have been regarded as essential aspects that are planned for Web3. This includes open-source applications and applications owned by the developers and with no intermediaries.

The purpose of Web3 is to make content more accessible to everyone. In my opinion, the media distribution currently does not reach the massive users who use Web2 now. However, I am convinced that Web3 may bring the promise of freedom in virtual space.

There are a variety of possibilities for the development of”the “new web” in which users will be the primary users.

1. NFTs: I believe the potential for NFTs will be nearly limitless when blockchains evolve into global transaction registers, which can be used to record physical and virtual assets (or, at the very least, their digital receipts). NFTs allow users to own items ranging from images and music to digital personas and environments and make cash by selling their creations. For instance, the digital artist PAK made a record-breaking sale in December 2021 when the Merge was declared the most costly NFT ever sold – $91.8 million.

2. Artificial intelligence and synthetic media Switching to new social media platforms of Web3 users are re-building their online profiles and reputations. They are using artificial intelligence tools to stand out to build unique fake identities. Synthetic media is an integral part of communicating and establishing a digital identity-making business decisions, and enjoying the metaverse.

3. The creator economy. If the platforms and adtech companies are aware of sales, people are also learning how to sell. Platforms like Patreon, OnlyFans, and Substack have helped creators earn money globally and have forced platforms such as Facebook, Twitter, and YouTube to incorporate comparable features (registration is required). However, I think the technology integration process is inexorably accelerating and that people are eager to select and decide on the options to monetize their content. Therefore, the idea that the concept of the creative economy could be a significant factor in the monetization category.

4. The metaverse and VR Virtual reality are anticipated to increase in importance. Although there have been several mistakes in VR in recent times, the field is growing, and I’m convinced that VR users will have a problem making money from the metaverse without immersive devices.

How do ads get into Web3?

The possibilities offered by AI and ML are already allowing companies to create virtual collaborations that are interactive and sell digital products such as clothing, shoes, other branded objects, and even characters. For instance, Balenciaga has unveiled the branded clothes to Fortnite characters as well as Coca-Cola has developed an assortment of NFT items are available to “wear” in Decentraland.

The virtual events and the seamless VR advertisements are already happening. Gucci launched the virtual exhibit Gucci Garden on the Roblox platform to celebrate the 100th anniversary of its launch, and Vans have created a virtual skate park that they call Vans World on Roblox. Artists such as Marshmello have staged virtual performances in Fortnite and received more than 100,000 views.

According to experts, the market for metaverse is expected to reach $800 billion in 2024. In the billions that are there, I believe a distinct space will be reserved for Web3 marketing, which could include:

* More precise algorithm for targeting: Artificial Intelligence 2.0 is upon us, and algorithms are becoming more precise. Startups are starting to create software specifically to help machine learning and businesses with AI-related tasks.

* Highly customized and dynamic content that is highly personalized: With improved tools for creating content that allows users and businesses can create more original content. Furthermore, new platforms for content distribution are expected to be created.

More ways to engage with customers: High-level personalizedization allows users to have a completely different experience interacting with the content. Brands and their customers will be able to use new tools for co-creation.

How can businesses get ready in preparation for Web3?

1. Create a clear and concise goal for your service.

Web3 products are built on the community. Development of products and a solid technological platform are essential, but they don’t have to be the primary focus.

2. Decentralize. Concentrate on everything.

Traditional Web2 business models the customer acquired through marketing are at the top. In Web3 teams, the product developers, investors, and partners all play a role. In the case of new Web3 companies, community involvement are likely to be more important than the impact on marketing and sales.

3. Find a way to inspire your audience.

Instead of spending huge budgets on traditional marketing methods to attract and attract potential leads the development teams of Web3 are able to attract new users using tokens as well as an incentive system that follows up. With a powerful incentive system, your community’s small size will attract new users and boost the interest of existing users in your product.

There’s a lot left to talk about in this area, but the basic idea is clear that we are crossing the limitless realm of possibilities.

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Adam Collins
Adam writes about technology, business and economics. With master's degree in Economics, he's presented six papers in international conferences. As a solivagant in the constant state of fernweh, curiosity is the main weapon in his arsenal.

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