How To Deepen Your Client Relationships

It is not enough to provide deliverables for your customers and clients in today’s business world. You need to be able to establish lasting relationships.

You may find that many business owners have been struggling to navigate the past two years. Clients might look up not only for the product or service you offer but also for the friendship and guidance you provide. A deep, meaningful relationship is essential with your clients-especially in these difficult times.

These are some ways to deepen client relationships.

1. Get Yourself Into A Better Mental State

It is essential to start with you. Your clients need your support, guidance, and help right away. You will bring anxiety, uncertainty, and angst to your relationships. This can lead to a downward spiral.

Sayed Jafari, founder and CEO, PSC Academy, says, “To create daily positivity, repeat one mantra to yourself in front of the mirror.” These mantras don’t just have to be phrased. They are the first steps to self-love. Picture a glass of water. The water symbolizes happiness and success. This ink can be used to express negative thoughts. Each fall will darken your water until it becomes black. However, the reverse is possible. Positive reviews can help to dilute the water and bring it back into a lighter hue.

Even if you don’t feel it’s working for you right now, you will notice the effects over time.

2. Help customers relax and stay in touch

It is easy to forget that customers are often stressed out and frustrated in the workplace. It will only unload your energy and make you unhappy.

Instead, keep in touch. You never know what your customer might say, especially when they know you will be there for them, no matter how angry.

“Slack is the best software to use because it is the best way to communicate and collaborate with your team. But it also allows you to maintain that same relationship with customers, which is essential to any relationship.” Leilai, a cofounder of Gymlaunch, says that she, at just 27 years, built a company with a value exceeding 9-figures.

3. Don’t hoard your knowledge

Your competitive edge will know when to share your knowledge with the community and keep it quiet. Do not keep your knowledge to yourself. It will only make you look good.

Lazaro Vento, the founder of Million dollar AirBnB, says, “I came out of nothing” and that he has processed hard to get to where he is today. I wanted to share my expertise and knowledge with others in this industry. That’s what I did with my company. Begin by building a professional network. Be generous with your knowledge.

4. Learning can help you build relationships with others

Look for ways to connect with clients beyond the usual 9-5. This strengthens your relationships with clients and shows appreciation. Are you able to have the kind of relationship you want with your client to go to yoga classes together? You could even organize a monthly lunch and learning. Start a book group?

Finding ways to get in touch with your client outside of work will strengthen professional and personal relationships. Emmie Keefe (founder and CEO of Health Emmie) says, “You can build deep social relationships through classes together.” Keefe studied for four years to become an educator in math and launched a YouTube channel that shares tips about plant-based cooking. You will strengthen your relationship by cultivating an attitude of learning that goes beyond the work you do together.

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Samatha Vale
Samatha a senior writer for HC's entertainment team. She is an entreprenuer, mother and an excellent writer. She's also an avid reader, music enthusiast and all around inquisitive person - which is just a nice way of saying she's nosy.

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