Many businesses are experiencing unprecedented illness, as well as what has been called “The Great Rectification.” This means that they don’t have the human resources to manage customer and sales contacts in these difficult times. This loss of human communication has harmed many small businesses. Some of these still use old-fashioned response systems like email or contact forms from their websites. Mid-sized to larger enterprises, however, are investing in AI to start customer contact and qualify leads for closing more deals.
This is important as it may offer a solution to smaller businesses in the future. While it serves larger companies, it also provides best practices and continues to help them. Responding to customers is the critical factor determining whether businesses can handle substantial external challenges. Replying to a phone call or online inquiry is only the beginning. It is frustrating for small businesses to complete these steps quickly, which can lead to disconnections with potential customers.
Many small businesses are trying to increase their sales through InfusionSoft (Keep) or Customer Relationship Management(CRM) software. But, larger enterprises show us that AI offers a 24/7 way to streamline your response time to your customers. It also qualifies and refines those customers most likely to purchase from you. That can make it a huge time saver when determining which leads deserve further attention.
AI can be used as an adjunct workforce. It offers a virtual “always-on,” 24/7 workforce that a human workforce cannot match, especially during a pandemic. You can operate a fully functional sales force without needing to invest in the complexities of managing human capital. It allows you to increase your human workforce and scale your business to grow. This is an advantage as well as a path to tremendous success.
A lead-gen tool, such as Verse.io, Clari, or Drift, can help you give your sales team more efficient leads. They can then work on people who are interested in your product. Imagine if everything could be automated. This means that you only speak to those who make appointments, which could lead to more closed sales.
Pre-written scripts that facilitate AI customer interaction can also guide customers to the correct funnel for the specific service they need. This can allow you to nurture long-term leads while handing off the most valuable ones to human beings who can help them in real-time. By using pre-written scripts, human staff can be freed up for 25% to only focus on leads that lead to immediate business. This will make your company more efficient and responsive than the nearest competitor. It ensures that responsiveness is maintained at an unsurpassed level, regardless of other business or world events. In today’s world, responsiveness is critical. If you don’t respond immediately, customers will go to another business and never return to you.
AI is unbeatable from an ROI standpoint. It can deliver qualified leads for $250 per month for small businesses. At that rate, you won’t be able to hire a person. If you close one deal, you might have earned your investment back. It is easy and affordable for small businesses.
Scripted Artificial Intelligence can help you determine which customers will be ready to buy now and where they are at their customer journey. It keeps your pipeline fuller, richer, and more profitable. It allows you and your customers to work together more efficiently.
Integrating AI Into Existing Systems
So how can you integrate AI into existing technology and systems in your organization? One example of this is in CRM. Most CRMs have an open API or endpoint, but there’s a piece that allows any company to plug in and connect with other businesses.
Imagine you had a CRM tool that could connect to Campaign Monitor and Google Lead Ads. Zapier allows you to create a Facebook Lead Ad that connects to sales and automates the flow of information. It’s only one example.
Instead, you can adjust the process based upon where customers get stuck, increasing customer engagement. This flexibility has been largely absent from web-based environments in the past. They required more time to make significant changes to meet customer evolution or quickly changing needs.
You can improve your AI responsiveness using scripts or templates to suit changing needs. This allows you to empower your customer’s journey while growing alongside them. However, responsiveness is always at the forefront, even in those extraordinary times. What could help you keep your company afloat more economically and efficiently than scripts or templates?