6 Tips To Establish Yourself As A Thought Leader

Whether you are a leader, business owner, / pioneer, being a thought leader can help your business or career reach new heights. Thought leadership is the best way to build authority, credibility and grow your company.

Share an insightful idea.

Don’t just share general knowledge. Share deeper insights. Dudarenok says, “Share something more than they can find online. Don’t be afraid of giving too much away.” It is easier to establish authority and build credibility if your content is more in-depth.

If you can share something new with people or offer a different approach or a solution than others, you will be unique. Engaging and thought-provoking content keeps your audience interested and eager to learn more.

Create a community.

Sharing content is just one part of being a thought leader—another essential aspect of being a thought leader in building a community. A community is a way to create support for your content. It will also provide feedback and help grow your influence. Dudarenok gives one piece of sage advice for building a community. He says, “Speak with people, but don’t speak at them.” It is essential to keep communication open when you are creating a community. Engage with your audience. Respond to their comments, and start conversations. Although it is time-consuming, it is well worth the effort.

Be authentic.

Authenticity is what connects people to you. Although your authentic style of sharing content might not suit everyone, it’s acceptable. Dudarenok said that there are billions of people around the world. But you don’t have to share them all. The public will find you and seek the insights you share in how you share them. You must be authentic. “If you aren’t being authentic, others may find it difficult to connect to you.” Also, don’t edit your voice and speak the way you feel.

 Tailor your content.

It’s easy to create content that performs well on the platform you share it on by adapting your content. TikTok is an excellent platform for short, entertaining videos set to music and filters. LinkedIn will not be as successful.

It doesn’t matter if you share content on different platforms. You need to adapt your content to the forum. TikTok is a great place to share short, entertaining videos. But, LinkedIn won’t be as successful with them. If you do that, create separate videos for each platform. You are sharing the same content but in a different format. A single idea can lead to multiple posts. An audio-video can be made into a podcast. The audio can also be turned into blog posts or text posts via social media. You can cut a longer video into smaller clips to highlight key insights and tips for social media.

Find the proper channels.

You won’t find all platforms beneficial for your business. Therefore, you will need to conduct research and testing to determine which platforms work best. Consider who your target audience is and which venues they frequent. Once you have identified these two factors, you can share content and post on the intersecting platforms.

Sometimes it takes some time to sort out which platforms work best. If you are posting consistently to a forum for several months, it is a good indicator of whether or not it will work for your needs. Dudarenok warns that if you try it for only a few days, you won’t have enough information to make an informed decision. If your content has been tailored and you have maintained a consistent posting schedule for months, likely, you aren’t using the right platform.

Be consistent.

Consistency leads to results. Posting sporadically won’t bring you results in engagement or increase your follower count. It doesn’t necessarily mean you should post every day. But you must have a consistent posting routine. Good content can be shared two to three times per week if you do it consistently.

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Samatha Vale
Samatha a senior writer for HC's entertainment team. She is an entreprenuer, mother and an excellent writer. She's also an avid reader, music enthusiast and all around inquisitive person - which is just a nice way of saying she's nosy.

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