3 Ways Retail Leaders Can Improve Core Business Functions After The Holiday Shopping Season

Professionals in the business working on digital strategies

The world is wired. Heck, it’s even wireless. For a long, consumers have been increasingly dependent on technology to find businesses and learn about them. The accelerator was slammed to a halt by a global pandemic.

You are not the only one who isn’t leaving a digital footprint for your business. More than 44% of small businesses in America don’t own a website. One-fifth of small companies that have one complain about low traffic, leading them to question the investment.

While an essential presence online is better than none, it doesn’t necessarily improve your bottom line. Businesses should take advantage of all available online tools and develop a plan for optimizing them.

It would support if you had a digital strategy to get ahead in 21st-century gaming. Here are three reasons.

1. The Pandemic Made Everybody Digital

In case you didn’t know, the largest generation of people is now the Millennials. These consumers aged between 25 and 40 are almost all online. Gen Z, the next generation’s oldest, has just graduated from college. They were brought up with social media and the internet. They may not realize they need to dial a 1-number to make long-distance calls from a landline, but they can locate almost anything on smartphones.

I don’t think you can do without a strategy for digital marketing if you cater to an older customer base. According to a Pew Research study, 2/3 of the people over 75 years old and 54% of those 65-74 have little confidence using tech devices and need assistance setting them up. 82% of the tech-shy folk said the internet was crucial to them during this pandemic. Old dogs were open to learning new tricks if it meant they could see grandchildren and their children without getting sick.

It is viable to say that digital technology was a trial and error for many who hadn’t used it as much before—even those who used tech before the pandemic has developed online habits that may not be broken. Fewer people will likely shop in shops for their essentials from this point forward. Nearly everyone is now in the digital age. Your business should embrace it.2.

2. Consumers just aren’t going to work as hard.

Many people have experienced the frustration of online searches. This is when you Google “landscapers nearby me,” and a map will appear. Many entries do not have links to a website.

No matter how many times I see this, the same question keeps coming up: What business doesn’t have a website? I want to compare my options online before I decide on where I will spend my money. Our consumer lives are more manageable when we can learn more about businesses online. I will consider you if your company has a digital presence. I won’t search for you if you don’t have one.

It’s a good start if you have a well-designed, mobile-friendly website, and easy to navigate. It’s a wasted opportunity if your audience isn’t engaged on more than one platform. To establish your business as the leader in whatever you sell, it is essential to share engaging content across as many platforms as possible. When you do this, you will get more for your content dollar.

Intelligent digital marketing techniques have made convenience-oriented consumers more aware of their options. Your digital strategy should be able to approach them from many angles to get noticed. Next, content, links, and sharing will help to instill the trust that they require so you can close a sale.

3. Digital Strategies can’t be built in a day.

That would be fantastic if you could afford an agency to design and execute an omnichannel digital strategy in just a few short weeks for your business. Of course, not all companies–tiny ones–have the resources to do that. It would help if you didn’t give up on trying.

Digital marketing strategies can be used to encourage incremental development. Businesses can build on one platform and then add another until they have a fully-fledged plan. Even employees with no previous experience can handle many of these layers. They can use a drag-and-drop website builder to create or set up a business’s social media accounts.

The availability of DIY digital marketing tools makes it easy and affordable to establish an online business presence. This is good news, especially for small businesses and startups. The digital age is the reason digital marketing has become so affordable and cost-friendly.

You must remember that even an essential website presence can be upgraded if you wish to gain a competitive edge in your industry. It may be necessary to hire workforce to develop engaging SEO content and adapt content to specific platforms. You might decide to invest in a digital marketing agency with a track record of success. Do not worry if your pace is slow; you’ll still be there.

Online platforms have the power to equalize businesses of all sizes. They allow brick-and-mortar stores to be profitable, despite the enormous shadow cast from e-commerce giants. Your business must be visible in multiple places and have the right content to make your online presence stand out. This can only be achieved if your digital strategy is well-executed. You’ll see your business on top if you execute it well.

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Samatha Vale
Samatha a senior writer for HC's entertainment team. She is an entreprenuer, mother and an excellent writer. She's also an avid reader, music enthusiast and all around inquisitive person - which is just a nice way of saying she's nosy.

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