With helpful tips and tricks for engaging on social media, learn how to use Instagram hashtags to inspire, grow followers, and create content.
Do you need to increase your engagement on InstagramUse hashtags to reach specific audiences?
In this post, we’ll show how hashtags can be used on Instagram to reach more people.
What Are Hashtags?
Hashtags refer to words preceded with the hash symbol (#). They can be used to organize content on social media or blogs sites.
To see more information about the hashtag topic, users can click or tap hashtags in most networks.
Why are Hashtags So Important?
Use hashtags to reach people who don’t follow your Instagram account but are following specific hashtags. You can do anything you can to improve your organic visibility.
The current engagement rate of posts on Instagram is 0.85%. According to We Are Social’s Digital Report, the 2021 carousel post has the highest engagement at 1.05%.
Quintly examined 5.4 million Instagram posts. It found that 35.2% contained 1 – 3 hashtags, 23.1% had 4- 10 hashtags, 12.1% had ten or more, and 12.1% had ten and more hashtags.
What are the most reacted to Instagram Hashtags?
Based on the number and order of posts, here is a sample of 150 top Instagram hashtags.
#adventure: 121 million
#amazing 296 million
#amor = 155 millions
#anime: 158 million
#architecture – 153 million
#art – 831 million
#artist: 251 millions
#artwork – 148 millions
#baby — 209 million
#baby — 209 million
#beach 274 million
#beautiful – 762 millions
#beauty: 468 Million
#blue: 154 million
#Brasil: 108 million
#cake – More than 105 million
#cat – 246 millions
#catsofinstagram — 168 million
#chocolate 100 million
#christmas – 164 million
#cute – 641 millions
#dance 124 million
#delicious – 130 million
#design – 291 million
#dog – 316 million
#dogs: 137 million
#dogsofinstagram — 204 million
#dogstagram – 111 million
#drawing 241 million
#dress – 137 millions
#Dubai – 111 million
#explore 257 Million
#explorepage: 153 Million
#family – 398 million
#fashion – 996 million
#fashionblogger – 150 million
#fashionista: 126 million
#ffff- 105 millions
#fit – 175 million
#fitness 464 million
#Fitnessmotivation 110 million
#flowers: 224 million
#followforfollowback – 212 million
#food – 456 millions
#friends 425 million
#fun – 422 million
#funny – 223 million
#goodmorning – 129 millions
#goodvibes: 118 million
#gym: 216 million
#hair – 229 million
#handmade 277 million
#happiness: 155 million
#happy – 649 Million
#happybirthday – 101 million
#Health – 141 millions
#Healthy – More than 176 Million
#holiday – 154 millions
#homedecor – 101 millions
#Homemade – 100 million
#igers – 293 million
#illustration 171 million
#india — 144 million
#indonesia — 119 millions
#inspiration — 206 million
#insta – 148 millions
#instadaily 554 million
#instafashion 161 million
#instafollow – 121,000,000
#instafood: 205 million
#instagood: 1.4 Billion
#instagram 732 million
#instalike 444 million
#instalove: 126 million
#instamood: 262 Million
#instaphoto 112 million
#instapic — 197 million
#instatravel: 113 million
#InteriorDesign 128 million
#istanbul: 111 million
#italy — 145 million
#japan – 147 million
#kpop – 112 million
#landscape – 170 Million
#life 392 million
#likeforlikes – 315 millions
#live – More than 104 Million
#lol: 179 million
#london – 151.5 million
#love — 2.1 billion
#luxury: 136 Million
#makeup: 350 million
#makeupist: 107 Million
#me – 454 millions
#meme – 149 million
#moda – 211 millions
#model – 318 million
#motivation 268 million
#music – 379 million
#nails – 170 Million
#nature – 658 Million
#naturephotography: 168 million
#newyork: 114 million
#night – 142 million
#nike – 117 million
#nofilter – 283 millions
#outfit: 129 million
#painting: 132 Million
#party – 775 million
#Photography – 798 Million
#photooftheday – 950 million
#Photoshoot – 147 millions
#picoftheday: 667 Million
#picture: 111 Million
#portrait – 155 million
#puppy: 166 million
#quotes: 133 million
#red – 128 million
#reels: 126 million
#repost 541 million
#sea – 858 million
#selfie – 455 million
#shoes: 122 million
#sketch: 136 million
#sky – 244 million
#smile – 413,000,000
#snow: 103 million
#sport – 100 million
#style – 578 million
#summer – 514 million
#swag – 166 million
#tattoo – 156 million
#tbt 577 million
#tiktok: 119 million
#travel – 582 million
#travelgram – 147 million
#TravelPhotography – 160 Million
#trending – 123 million
#trip – 135 million
#usa — 119 millions
#vegan – 115 millions
#viral – 137 millions
#vsco — 205 Million
#vscocam — 203 million
#wanderlust: 134 million
#weddings – 211 millions
#workout – 289 million
#yoga – 100 million
#yummy-180 million
What are the most popular hashtags for marketers?
These are the most popular hashtags to use if you’re posting marketing or business advice on Instagram.
#affiliatemarketing — 2.7 million
#b2b 2 million
#Branding: 31.3 million
#Businesstips – 3.9 MILLION
#contentmarketing: 5 Million
#digitalmarketing – 18.8 million
#emailmarketing: 1.3 Million
#entrepreneur – 83.9 million
#inboundmarketing: 906 Thousand
#internetmarketing – 2.5 million
#marketing – 57.9 millions
#marketing101: 1.1 Million
#marketingagency – 2.2 million
#marketingstrategie – 4.5 millions
#marketingtips: 4.7 million
#onlinemarketing: 6.7 Million
#seo: 6.4 Million
#smallbusiness – 72 Million
#socialmedia – 26.4 million
#socialmediamarketing – 15.9 million
How to use Hashtags on Instagram
Here are some ways to use hashtags on Instagram to increase visibility and engagement.
Follow Relevant Hashtags
Instagram lets you see the top posts as well as the most recent posts from a hashtag. You can also follow hashtags for the most recent posts to your news feed.
Follow them if you want your posts in the top post for specific hashtags. For inspiration, analyze the content found in the top posts.
Unlock with Keyword Hero
You can see all of your keywords in GA, as well as their specific performance metrics. No cost trial. Cancel at any time. Support from professionals It takes only 4 minutes to set up.
Not only will you get inspiration for your next post, but you also have the option to engage with top posts from your newsfeed. This will help you connect with Instagram users more likely to like your posts.
Add Hashtags to your Reels and Posts
Instagram accept 30 hashtags in each post. It is not necessary to count. They will often warn you if you have reached 31 hashtags.
For your captions and hashtags, you can use up to 2,200 characters. Alternatively, your hashtags can be placed in the first comment of your post after you publish.
While you can use the most relevant hashtags to your post as a starting point, it is best to look into more specific hashtags. A mix of popular hashtags and branded hashtags can be used. You also have the choice to use longer, more specific hashtags.
Mention, HubSpot, and others found that engagement was lower for posts with eight hashtags or more than posts with one hashtag. Later, they discovered that adding 20 hashtags to a post was the most effective way to increase engagement. They explained:
“This difference can be attributed both to the variation in engagement across accounts large and small. Large accounts are more likely to use hashtags but generate more attention than smaller accounts. This can lead to the median closer to the average meeting across accounts.
Apps such as Hastetag Expert make it easy to find the best Instagram hashtags. It will search for the most popular and relevant hashtags for your search. You can choose to have the app pick the most pertinent hashtags automatically or manually select up to 30 hashtags from the suggestions.
This collection of hashtags would allow you to connect with more dog lovers within the Instagram community.
If they click on a hashtag’s post and see your post, they will receive a link to follow. This is how you can boost engagement and followers using hashtags.
To increase visibility in search, you can think of it as using a mix of long-tail and broad keywords in your SEO strategy.
To increase your visibility on Instagram, you can use specific hashtags and popular ones instead.
After publishing, get to know others.
Engage with others who have posted under the same hashtag to increase interest in your post. To get more visibility, they published under the same hashtags as you.
It’s a great way of connecting with other content creators and people interested in similar posts within the Instagram community. Your most recent post may get some likes, and you could even gain new followers.
Do Hashtags Work On Instagram Stories?
The most common question regarding hashtags is whether they should be used in your stories. It’s possible to add hashtag stickers to stories, but not necessarily necessary.
The most recent or top Instagram posts will not showreels but only posts made by users to the grid. In the past, hashtag pages and location pages had related stories.
Do Hashtags Work on Instagram Account Profiles?
While adding the hashtag to a profile adds the keyword, Instagram search results are limited to accounts that only include keywords in the username and name fields.
The hashtags you add to your Instagram account bio can be used the same way as hashtags are on your stories. However, this doesn’t guarantee that your profile will appear on hashtag pages. They only show posts and reels.
Use hashtags on Instagram to your advantage. Focus your efforts on reels and posts for maximum visibility.
Use the hashtags to inspire your posts.
Engage with top content creators in the industry. Your comments will be read by their fans.
