There are many aspiring entrepreneurs.
Most people dream of realizing a business plan they’ve had for years. Reality hits, and people are reminded how many small businesses fail.
Why does it fail?
It wasn’t because they didn’t have thousands in the bank to invest. They also weren’t buddies with VCs with plenty of connections.
This is because they didn’t test their business ideas before launching. Just simply because you can open a business in nearly any field doesn’t mean that it makes sense to do so.
True, you don’t have to have an “idea” like Uber and Airbnb to be successful. There is even a company that sells custom messages on potato potatoes — and it’s profitable!
But does this mean that you can launch any idea into your head? It doesn’t. This is why you need to be sure that the market demands the solution your business offers. Even a well-crafted business plan won’t save you if there isn’t market demand.
Landing pages are where you’ll find them.
How landing pages can validate business ideas
A landing page can be a separate web page created solely for marketing.
This page’s logic is straightforward. Create a page, promote your value proposition, and wait to see what happens. Landing pages have a lot to offer.
- It doesn’t matter if you have a product to create such pages.
- You can make them.
But, if your landing page is not operational, you should inform your visitors about the impending launch. It support if you also allowed them to share their contact information.
Besides being good manners, collecting email data helps validate your idea. What does email collection mean? An expanding email list means that your target market supports your view. A page that has few or no signups suggests a lack of demand.
Remember this: Just because they give you their email does not mean they will buy your product. This is why it’s crucial to optimize for learnings rather than email signups.
Make sharing contact information a multistep process, and be sure to follow up with people. Once you are familiar with the basics, let’s show you how to test a business plan using landing pages.
1. The right way to create your landing pages
A landing page is essential. Are you not a computer wizard or a code guru? You do not have to be a programmer or a computer whiz! Don’t be intimidated! You can navigate software solutions like ClickFunnels or Unbounce if you can use Office Suite.
These tools let you design landing pages using a drag-and-drop interface. Pre-made templates can be helpful if the design is complex. There are many online templates that you can use for free or for a small charge.
Do not get too distracted by design. Your minimum viable product is what you should advertise. This product can be provided immediately if necessary. Your copy should meet how your product will benefit the target audience. Then ask them to perform actions for you to share your email. The buffer used a pricing page to hide their email capture.
What was the benefit?
First, it gives visitors the feeling that the product is genuine. It meant that anyone interested in the product would click on the pricing plan, which would take them to the signup form.
Buffer was more successful in obtaining signups from people who were proactive because they had to do so.
After your page is up and running, it is time to get people to visit your page.
2. Google Ads is a best way to drive traffic directly to your landing page.
This is not a problematic area of math. Your idea will not be validated if it isn’t able to attract traffic.
There are several ways to do this. Although you can try search engine optimization, this is a slow and tedious process. Waiting for traffic to start trickling in for months is not ideal.
You can also run paid Google Ads campaign.
You may wonder why Google rather than Facebook for social media advertising on platforms like Facebook.
Google citation is 3.5 million searches per day. You will likely find people interested in your company.
Google also allows you to bid for keywords that are related to your offer. Google will show your ad if someone searches for keywords that match or are related to what you bid for.
It is essential to choose searchable keywords. Commercial intent is high(The plan to Buy) to attract people.
You might, for instance, advertise your accounting software by targeting “accounting Software to Reduce Inventory” (if your company solves this problem) rather than “best Accounting Software.”
The first search has more intent than that of the second. This is informational.
How do you find the good keywords for your ads without spending too much on your credit card? It would support if you were focusing on the benefits you offer customers. Think about your customers’ needs and use the target phrases to help you.
When your ad goes live, take some time to relax and wait for the traffic.
3. Keep going, tweak, repeat.
Visitors are flooding in, and it’s the moment, to be honest.
What are their reactions to your page and your target demographic? Are they signing on?
If your target customers are interested, your business will likely solve a problem. You can follow up with them to find out if your product is what they need.
If they are committed, you can use your email list to double-down as a premarketing list of customers who will make purchases from you once you launch.
However, if you don’t get full buy-in, you can tweak your offer until you get something that sticks.
Now is the time to validate your ideas.
Validating an idea for a business doesn’t have to be complicated or costly.
Landing pages can be a quick and affordable way to test the waters before committing to an idea. You don’t have to start your next business without landing pages!