It would support if you had a solid online audience to build a successful online business. Without them, your products and services will not be seen or purchased by anyone. It is crucial to increase your visibility and reach to achieve your growth goals.
How do you get there? Let’s suppose you already know your target market. You already know what their problems are and what they want to be solved. You are determined to make them trust you as a company. You produce quality content they will enjoy. But there’s a problem. It’s hard to get enough likes, comments, and shares.
You may need to revamp your online strategy if this is your dilemma.
These are three strategies that you can use to reach your target audience in the coming year.
1. Optimize for Search
Web admins use search engine optimization (SEO) to ensure that their website ranks higher in search engine result pages or SERPs. SEO classifies your content and examines other elements such as engagement and unique visits. It then ranks your website accordingly. You have a great opportunity of reaching your target market if you take more steps to optimize your content.
There are many SEO optimization options.
Optimize for mobile. Google prefers sites that use mobile-first indexing. This means that they optimized for mobile devices. Statista reported that mobile devices generated 52 percent of global website traffic in 2018. You’re losing half of the potential traffic and leads you could have if you don’t optimize for mobile.
Use relevant keywords. Google processes more than 40k search queries per second. If you do keyword research on your audience and focus your content around that, the only way your content will show up is by using keywords.
Create quality backlinks. Because it shows bloggers that you are trustworthy and credible, they will link to your content from authoritative, well-respected blogs. You can guest post on other blogs. If they see you as a guest blogger, their readers will view you in the same way and become more interested in your brand. This strategy requires effort and patience as not all popular sites will provide backlinks. But it is possible with enough persistence.
2. Social media is a great place to engage.
Statista estimates that social media has more than three trillion active users around the world. This makes it a good idea to make use of social media to reach your target markets. They are there. All that’s required is to find them and engage with them.
Many social media platforms allow you to set up questionnaires, surveys, and polls to collect feedback. It is an excellent way of getting their opinion and forging a personal relationship. It shows you care about your audience’s views and encourages them to check you out.
It is essential to regularly update your brand and your content on social media channels. You can use relevant hashtags to make sure people searching for these keywords find your posts. You can find these hashtags by searching for the questions they are asking. Add social media sharing buttons to your website so that posts can share across multiple sites.
3. Use visual content.
The Harvard Business Review has stated that visual content is key to improving your content marketing. It’s essential to avoid dense text and to create visual content. Images, videos, or other visual content can spark and keep readers’ attention because they are looking for skimmable content that is easy to digest.
Nielsen conducted a study and found that users scan content using different patterns. One such pattern was called a “spotted” pattern. This means that they skip large text sections and check the page extensively, looking for specific keywords or links.
You can grab attention by making your content more attractive and exciting. Then, you can use the same visual content to share on social media to entice people to look at your brand.
Use customer experiences, reviews, and stories to create videos featured on your website and social media. Your blog posts can turn into videos or infographics to make your content shine and break from the rut. You will get more exposure to quality content if more people see it. This will increase its visibility through likes, shares, and engagement.
We are wrapping up.
When there is so much competition, the most challenging thing about starting a business can be getting your content to the right people. A strategy will help you get the engagements and likes that you desire. To increase lead generation, you should consider the benefits your audience may get from your brand.