Help Employees Rediscover Their Creativity and Watch Your Business Grow

Albert Einstein, the famed physicist, and philosopher, once said that “Imagination is more valuable than knowledge.” Knowledge is limited. “Imagination is the only thing that truly comprehend the world.”

A professor of Education at the College of William & Mary, Kyung Hee, found that 85% of school-age kids in 2008 were less able to take an idea and create on it than they were in 1984. Kim also observed significant declines in openmindedness, fluid and original thinking, and flexibility between 2008-2017.

Since sixth grade, Kim’s research indicates that creativity has declined in three of the five categories (outbox thought, new box thinking, and open-mindedness). What happens to children in sixth grade? And what has happened over the last 25?

Erik Wahl opens his presentations sometimes by asking, “Who here can draw?”. Most of the time, the responses are minimal. He then responds, “If I were down to your preschools and asked the same question, what would you get?” One hundred percent. I want to hear from children about their artistic talents.”

How can administrators encourage creativity in schools whose funding and existence are directly linked to teachers’ ability to test prep? Teachers’ jobs are dependent upon students passing high-quality test scores. Who can inspire creativity in the classroom? If student success is measured in choosing one correct answer, then who can afford creativity? It’s not worth taking risks with creativity.

Businesses must encourage and stimulate creativity.

Creativity is the core of innovation. It is also the foundation of the entire economy. Everything we have–everything–started with an idea.

The United States has more than 30,000,000 small businesses, which accounts for 99.9% of American companies. Innovation is the hallmark of small business owners. The State of Small Businesses in America 2016, by Babson College

  • 35% of the workforce is involved in research and development for a new product or service.
  • 46% are in the process of launching new products or services.
  • 62% of these companies are improving the quality and value of existing products and services.

Innovation is both essential to a business’s existence as well as a benefit. Creativity is the foundation of creation. It is up to companies if the economy requires it. Still, our educational system makes it too risky for it to be available, rebuild, encourage and stimulate creativity lost in schools. Here are some ways:

1.Give it time

Creative engagement takes time and is difficult to find. Google’s policy of encouraging engineers (20%) to devote 20% of their time and effort to exciting company projects led to Gmail being launched in 2004. Post-it Note was created by a similar program at 3M, which existed for decades.

Allowing employees to be creative at work can help ignite passion and creativity.

2.Give it space

It’s unlikely that it would be feasible to work in an Apple Park facility, but even mundane offices can be modified to encourage creativity.

You can arrange your desks and work areas to encourage creative thinking, reduce visual clutter and minimize visual clutter. To be used only for new ideas, put up bulletin boards and whiteboards.

Science proves that nature increases creativity. Spending even 15 minutes in the heart can have positive psychological effects.

3.Allow for failure

Creativity is risky. Sometimes it takes many attempts to succeed. Many businesses encourage failure and make it a part of their culture.

The Post-it was a big hit, but the other 3M projects weren’t quite as successful. However, employees continue to innovate, create, and solve problems on company time. IBM’s Chairman and CEO Thomas J. Watson stated that the secret to success was to have twice the number of failures. Thomas Edison said that he had failed many times on his way to success.

Employees will be more open to failure if they know that they have the potential for creativity.

4.Show leadership

Demonstrating innovation is perhaps the most important thing that a business can do for creativity. Allow yourself to be creative, and share your ideas with others. You can be innovative inapproaching company policies and usinge creative ways of organizing the office and managing time. Your failures should be transparent. Be creative, innovative and show that creativity is worth taking the risk.

Most of us are already working full-time by the time we reach the point of having a solid, successful mindset. This means that schools should be able to instill creativity in everyone. Unfortunately, that isn’t possible at the moment. Businesses, however, can continue to encourage creativity and help improve the bottom line.

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Samatha Vale
Samatha a senior writer for HC's entertainment team. She is an entreprenuer, mother and an excellent writer. She's also an avid reader, music enthusiast and all around inquisitive person - which is just a nice way of saying she's nosy.

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