Your company must have excellent customer service and a product that is good for customers. It’s normal for your competitors to have these attributes, but they probably don’t stack up as well.
What suits your brand apart from the rest in today’s highly competitive marketplace is your ability to solve a problem and make society better.
Trisa Thomson, chief responsibility officer of Dell, stated that customers want to do business with companies that reflect their values. She spoke through a spokesperson. It is essential to have a greater purpose in life and integrate it into your business’ DNA. This is vital for developing deeper relationships with customers, especially in an age where meaningful connections are becoming increasingly complex.
Customers desire to run their sustainable businesses and partner with responsible companies that incorporate sustainability into everything they do. A Cone Communications Social Impact Study found that 89 percent of Americans would choose a brand with comparable quality and price if they were presented with brands.
Good.Must.Grow’s 2015 survey found that 33% of respondents anticipated increasing their spending on goods and services from socially responsible organizations in the coming year.
Don’t simply join a cause if you are looking to integrate social goodness into your business. Choose an issue that you find meaningful, aligns with your brand’s mission and values, and makes you and your employees feel good.
Do you want to make an impact? These five best tips will help you change your business into a social enterprise.
1.Begin with a strategy.
Examine your brand’s mission and values. How does what you are already doing contribute to society? What are you doing to make it even better? Or: What can be fixed?
Your company may offer software solutions that could be able to provide STEM education to underserved children. Your company may use a lot of paper. Help to plant trees and support recycling and sustainability programs.
Michelle Martin, responsible for marketing and PR at Qualcomm Wireless Reach, said that Qualcomm Wireless Reach’s expertise is in mobile technology.
Martin said, “By investing money in projects that use mobile technology for social or economic development, it’s possible to demonstrate the power and potential of mobile to transform lives.” “It’s good news for the world and helps our business grow.”
You should work towards them because you believe in the cause and not just to get numbers.
2. Make friends.
It’s possible to partner with existing charities if you aren’t ready to start your program. Twillory is an online retailer for men’s clothes. Career Gear helps men in poverty get back into the workforce and creates a clothing-repurposing program.
Customers receive Twillory boxes and pre-paid bags that can be used to send gently worn professional clothing to Career Gear. Everyone wins in this partnership:
- Twillory helps the community.
- Career Gear increases its resources.
- Men in dire need get additional support from Volunteers.
Marc Pollick (founder & president of The Giving Back Fund) stated, “There are not nearly enough partnerships between charities in this nonprofit space.”
3.Engage your workers.
What do IBM and Dell have in common with PNC? They offer paid time off to employees for volunteering. Commonly known as VTO (Volunteer Time Off), this allows employees to give back to their chosen communities. Volunteers can be used to help in various ways, including offering pro bono consulting and repainting schools.
VTO has many other benefits. Cone Communications found 36% of employees who were involved in the volunteer program of their company were likely than others to feel a strong sense of company loyalty. Another 28 percent of those involved were more likely to be proud of the company’s values.
A UnitedHealth Group study found that 81 percent of employees believed volunteering together strengthened their relationships with colleagues. Eighty-seven percent also agreed that volunteering helped develop people skills and teamwork.
You can track your progress to see if your goals are being met. Instead of letting your mission die mid-year, like a New Years’ resolution, create a plan to ensure that your social goodness efforts are not lost. Sometimes this means that you need to have one person or group in charge of your social programs. Or be prepared to take on many responsibilities.
Elliot Kotek, the co-founder of Not Impossible, said that it used to suffice for companies to declare they were doing good and donating profits to charity. “In the past few years, transparency has become more valued, and consumers want to be shown the excellent work being done by their favorite brands.
“We are at the edge of brands needing to prove their good deeds or risk being taken for granted.”
When integrating social goodness into your business, the most important thing is to realize that it takes time. While ideas are often generated quickly when you start a business, it is essential to remember that plans change, and paths can diverge. Your journey from point A to B could become something more elaborate than a drawing of the Grand Canyon.
You’ll have a more challenging time recovering if your organization grows too fast. Keep your business accurate to you, your strengths, and your weaknesses, and be open for adaptation, especially if a partnership didn’t work or your charity drive was less than 50 percent.
Every step you take towards helping solve a problem or genuinely giving back is a step toward a greater good. Take it slow, be responsible, and give back to the community what’s most important to you, your customers, and your employees. You will soon see the difference.