What Is Schema Markup & Why It’s Important for SEO

Schema Markup, which can be found on Schema.org, is a form of Microdata. When schema markup is added to a webpage, it creates an enhanced descriptive (commonly called a rich snippet) that appears in search results.

The collaboration to create Schema.org was the first time that top search engines, such as Google, Yahoo, Bing, Yandex, and Bing, began in 2011.

Hummingbird and RankBrain have made Schema Markup extremely important. A search engine’s interpretation of the query context will determine the quality and relevance of the search result.

Schema provides context for ambiguous web pages.

Schema helps you rank higher in search results.

Microdata does not appear to have an impact on organic search rankings.

However, rich snippets make your web pages more prominently displayed in SERPs. It has been shown that click-through rates are higher when your web pages have more visibility.

Acmqueue found that only a third of Google’s search results have a rich snippet using Schema.org markup. This is a massive opportunity to the rest.

SEO today is a slow-moving industry. This is possible.

What’s Schema Used for?

  • Businesses and organizations
  • Events
  • People
  • Products
  • Recipes
  • Reviews
  • Videos

Here are some examples of uses for the schema. Any data on your site may be associated with item scope, item type, and item prop.

Schema for Your Webpages


Microdata is an assortment of tags designed to make adding HTML elements to HTML with machine-readable tags. Microdata is a great place to start for beginners, as it’s straightforward to use.

The downside to Microdata is the fact that you must mark every item within your webpage. This can be quickly become a mess, as you can imagine.

Before you can add schema to your pages, you will need to determine the item type of the content.

Does your website focus on food? Music? Tech?

Once you know the item type, you can determine how to tag it.

Let’s take one example. Let’s assume you run a high-quality router shop. You would see something similar if you took a look at your homepage’s source code.

You’ll need to locate the part of your webpage that discusses your business once you have dived into the code. The data for this example can be found between the two.


At the top, you can add:

We state that the HTML code within the following tags is the HTML code we have added to this tag.

Blocks can be used to identify an item.

Next, we need to identify the item by using the “item type” attribute to determine which type of item this webpage is about (tech).


Let’s suppose, for example, that your site is focused on beauty products rather than technology. The URL for your item type might look something like this:


It’s easy to browse the list of available item types. You can also view extensions that will help you find the exact entity you’re searching for. 

To return to the tech page, tag the web page area that contains the business name. You can do this anywhere between the


Now we will be using the “item prop” tag, which labels the item’s properties:

These tags can be applied immediately to the remainder of the page. If you use tags to identify property items, you don’t need to tag the whole line. Only the portion that is being organized.

You could, for example, have a line saying Address:1234 w sunshine blvd. You will then only need to attach the tags around the address.


itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

itemprop=”streetAddress”>459 Humpback Road

itemprop=”addressLocality”>Rialto (Ca)

Tel:909 574 3103

itemprop=”menu” href=”http:// http://www.techhaven.com/menu “>Click here to view our tasty range of dishes!

We’re available:

itemprop=”openingHours”>Mon-Sat, 8am – 10:30pm

Schema.org has examples that show you how to use different types of item types. Although it may seem complicated, this code can be handy. This is not a difficult task, and you will not be left in the cold trying this on your own.

You can use this tool by selecting your item type and pasting the URL to the target page. Then highlight the elements you wish to tag.


RDFa is an acronym that stands for Resource Description Framework in Attributes. RDFa is essentially an extension to HTML5 that was designed to help users mark up structured data.

RDFa is used for linking structured data vocabularies together. 

You can let out a sigh. RDFa doesn’t differ from Microdata.

RDFa tags are similar to Microdata. They integrate with the pre-existing HTML code within the body of your website. As an illustration, let’s take a look at the tech site.

Your HTML page for your tech site will likely look something like this before it was changed:

Tech Haven

The best routers available online


459 Humpback Road

Rialto (Ca)

Tel.: 909 574 3000

Click here to view our best routers!

We’re available:

Mon-Sat: 8:00am-9:30pm

Sun: 2pm-8pm

First, ensure that Schema.org vocabulary is being used and that the webpage is referring directly to a technology page.

You can search Schema.org using the keyword “technology” to see examples of different tags. These examples will usually be found near the bottom of a page. They will demonstrate how to put them into practice.

Click on the RDFa Tab to see specific RDFa cases.

Next, you will need to use the URL http://schema.org and the vocab tags to identify the vocabulary. Use the type of tag to specify the page type. RDFa, unlike Microdata, uses a URL for types identification. RDFa uses one or several words to classify types.

The type attribute is a better way to identify a property.

You can also use “PostalAddress” if you need to add on to an address property.

property=”address” typeof=”PostalAddress”>

Microdata and RDFa are compared side by side. The type of attributes is equivalent to its item type attribute. The property attribute would also be identical to the item prop attribute.

Schema.org can be used to view examples and checklists. Find out which elements are described as properties and which ones are called types.

Recalling our previous example, the tech pages would look something like this once they have been properly tagged:


property=”address” typeof=”PostalAddress”>

property=”streetAddress”>459 Humpback Road

property=”addressLocality”>Rialto (Ca)

Tel:909 574 3103

property=”menu” href=”http://www.techhaven/menu”>Click here to view our best routers!

We are available:

property=”openingHours”>Mon-Sat, 8am – 10:30pm

Schema.org offers examples of how to apply tags correctly. Google’s Structured Data Testing Tools are also available.

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Krishna Chaitanya
Krishna is a digital media strategist with experience in the media and publishing industries, He is also the lead marketing strategist for Hustle Chronicle. He is currently employed at Intentify Media & resides in India.

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