YouTube’s new “donation” tool gives creators another opportunity to make money from their fans.
Super Thanks is a feature that allows fans to tip money towards creators other than live streams and premieres. It also creates a public watch page for the video to be scheduled before it goes live.
This tool will allow users to tip creators about all YouTube video uploads that are part of the Partner Program (YPP). Creators must have at most 1,000 subscribers and 4,000 watched hours in the previous year to join the program.
Super Thanks is available at four price points ranging from $2 to USD 50 (YouTube receives a 30% discount).
Tipping users will receive an animated GIF and a colorful comment to show their purchase. Creators may respond.
YouTube has partnered over the last year with creators like Nicholas Ashbaugh (2283,000 subscribers) to beta test the feature. YouTube claims that Super Thanks now makes up almost 15% of its total revenue.
YouTube’s fourth paid digital good is Super Thanks. This includes channel memberships and Super Chat. Super Stickers is a digital or animated payment that appears during a Livestream chat.
YouTube has expanded its suite of monetization options to keep up with Snapchat, Instagram, and TikTok. In recent years, virtual tip buckets and donations have been favored to monetize live streaming videos.
Few tips to help you get started:
- Instagram “Badges.” Fans can tip creators using IG Live to Livestream on Instagram (creators receive 100% revenue).
- Facebook “Stars: Tip on Facebook Livestream gaming videos can be left by viewers. Facebook’s revenue share, which fans pay when they purchase Stars, varies between 5%- 30%.
- Twitch “Bits.”Fans can “cheer” or tip their favorite streamers by purchasing virtual goods. Twitch’s cut varies but is usually between 18% and 28% in the US.
- TikTok “Gifts”: During live streams, viewers can purchase virtual icons to tip creators.
Super Thanks is currently in beta.All eligible creators in the Partner program in 68 countries. YouTube indicated that the quality would be available for all qualified creators late this year on mobile devices and desktops.
