Warmly Launches Free App For Zoom, Announces Fresh $2.4 Million In Additional Funding

Warmly, a tool for instant connection that allows users to get to know people better during virtual meetings launched a new Warmly People insights in the Zoom App Marketplace.

Maximus Greenwald is a former employee of Google and a 2021 Forbes 30 Under 30 honoree.

Warmly has secured $2.4 Million in additional funding from Maven Ventures. The same venture firm supported Zoom in its early stages, and F-Prime Capital, Maven Ventures, Warmly’s a new investor. With this new investment, the company now has $4.5 million in total funding. Since November 2020, Warmly is a member of Zoom’s beta programs. Forbes reports that the cofounder of Zoom said, “We were building something to put up next to Zoom until it became clear that we could be in Zoom.”

Greenwald needed to start a business almost exclusively via Zoom after the pandemic. All aspects of Greenwald’s business were dependent on his virtual conversations. Soon, they felt inorganic.

“It was difficult. It was tough to connect people when you were on this 2D display,” Greenwald, one of the four co-founders of virtual customization tool.

Greenwald and his cofounders restructured their business to include digital business cards. They also created virtual backgrounds that automatically generate background information about the people attending a meeting. Warmly’s survey of 1,000 business professionals found that 74% of respondents find themselves researching someone they are speaking to while talking to them.

Zoom’s latest app eliminates the need for multitasking with its features. Zoom backgrounds can be customized to allow users to add brief bios right next to their faces. These short profiles include conversation starters like hobbies, professions, fun facts, and other exciting information. It can also give their pronouns, as well the correct pronunciation of their names.

Warm Profiles allow users to connect through Twitter and LinkedIn before the meeting. Sending an email can help users communicate with Zoom if they are running behind for their appointment.

Greenwald states that users are being forced to create an online identity through back-to-back Zoom sessions. But it’s still much more accessible to meet someone in person than via a screen. We try to make meetings fun and lighthearted and to allow us to talk about who we are.

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Adam Collins
Adam writes about technology, business and economics. With master's degree in Economics, he's presented six papers in international conferences. As a solivagant in the constant state of fernweh, curiosity is the main weapon in his arsenal.

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