Amplitude, an analytics startup, filed confidentially today to become public via a direct listing. This is just one month after it raised $150 million in new funding under the leadership of Sequoia.
Spenser Skates, Curtis Liu (Forbes 30 Under 30 alumni), and Jeffrey Wang, founder of the San Francisco-based company in 2014, founded it.Amplitude’s software optimizes products for customers like Gap, Walmart, Atlassian, Burger King, and Walmart.
Peloton used Amplitude to create a virtual community using their in-home bikes. Intuit also used this data to identify why so many people of a new product were not sending invoices. This was due to its interface with Gmail. Intuit created a plug-in for Gmail to make it easier to invoice and gained rapid adoption.
The Covid-19 pandemic saw a spike in demand for Amplitude’s product as companies struggled to find the best ways to connect with customers via their online platforms. The revenue soared to $100 million from $45 million just three years prior.
Two new members joined the company’s board earlier this week. They are Elissa Stahle, a board member of Splunk and Procore, and Catherine Wong. Catherine Wong is the chief product officer at Domo (a cloud-based software company in 2018). Skates connected with her via Twitter after Bill Gurley, Benchmark Venture Capitalist, posted that she would make an “excellent board member.”