Outdoor Advertising was growing before the pandemic crushed it. One adtech startup hopes to profit from the return of the pandemic.
OneScreen.ai is a company with 13 employees. It has raised $1.2million in pre-seed capital to create a platform that allows brands to search for, buy, run, and measure their OOH advertising campaigns.
Florida-based fund TechFarms Capital led the round. Other investors included HubSpot co-founders Brian Halligan & Dharmesh Shah. Wayfair’s alumni fund Way fund participated. Lola.com CEO Mike Volpe and BuySellAds.com Chief Executive Officer Todd Garland were also involved.
Histories have shown that the $30 billion OOH sector has been fragmented, with various inventory owners selling different formats. From digital outdoor displays flashing multiple ads on one screen to static billboards to traditional, static ones, there has been a lot of competition.
OneScreen.ai claims it makes campaign buying, planning, and optimization for advertisers and buyers more efficient. It features a search engine that helps brands find inventory from 40 sellers and a platform that sellers can manage. There is also a marketplace that lets sellers sell merchandise and allows brands to run and measure campaigns.
Insider heard Sam Mallikarjunan from OneScreen.ai that the media owners do not have sufficient data to determine what inventory is available or where it is. “Our goal to become the Amazon of OOH is our goal.”
The startup plans partnerships with media owners such as Clear Channel, Outfront Media, and Lamar to access inventory and software companies that supply digital ad-buying tools so marketers can use OneScreen.ai.
Lamar and Outfront executives are among the advisors. The company will make money taking a cut of all transactions it processes, Mallikarjunan stated.
Below is OneScreen.ai’s fundraising card.
OneScreen.ai intends to use the $1.2million raised primarily towards research and development, and execution of its go-to-market strategy.OneScreen.ai founders include former employees of Google, Hubspot marketing software company Wayfair, an online furniture retailer.
OneScreen.ai aims to make out-of-home advertising more accessible by streamlining planning, buying, optimizing, and optimizing the process, which has been fragmented until now.
